The Concept
ALB London is a London-designed occasionwear label, founded in 2020 by Anne — with no background in fashion, and no team, just a spare bedroom and a belief that getting dressed up should feel joyful rather than complicated.
ALB exists for the moments that matter: the wedding you’re a guest at, the race day, the birthday, the dinner you’ve been looking forward to for weeks. Every piece is designed to make you feel like the best version of yourself — polished, feminine, and completely at ease.
What started life as a small boutique has since grown into a brand — now designed in London by Anne and her daughter, worn by tens of thousands of women, and stocked in some of the industry’s most respected boutiques and department stores
Our Ethics
We design in small, considered collections rather than chasing every trend — silhouettes meant to be worn for years of occasions, not one photograph.
We work closely with our manufacturing partners and stand behind the quality of every seam, because we believe true luxury isn’t about price alone — it’s about how a dress makes you feel the moment you put it on, and how well it holds up long after that.
We’re proud that ALB dresses have been worn and re-worn to occasion after occasion by women who trust us to get it right. That trust is the thing we protect most carefully.
Behind The Name
ALB is simply Anne. What began life as a small boutique carrying her name has, season by season, grown into a brand worn far beyond where it started — but the name has never changed, because the standard behind it hasn’t either
ALB LONDON Anne x
