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ALB LONDON Size Guide

Find your perfect fit with our comprehensive size guide. All measurements are in centimeters (cm) and UK sizing.

How to Measure

  • Bust: Measure around the fullest part of your bust, keeping the tape parallel to the floor.
  • Waist: Measure around the narrowest part of your natural waistline.
  • Hips: Measure around the fullest part of your hips, approximately 20cm below your waist.
  • Length: Measure from the highest point of your shoulder down to where you'd like the dress to end.

Standard Dress Sizes

UK Size Bust (cm) Waist (cm) Hips (cm)
XS / 6 81-84 63-66 89-92
S / 8 86-89 68-71 94-97
M / 10 91-94 73-76 99-102
L / 12 96-99 78-81 104-107
XL / 14 101-104 83-86 109-112
XXL / 16 109-112 91-94 117-120

Sizing Notes

Between Sizes? We recommend sizing up if you're between sizes or prefer a more relaxed fit.

Customer Feedback: Some of our styles run small - check individual product pages for customer reviews mentioning fit.

Specific Collections:

  • Cassini Dresses: Some styles come up small - please size up
  • Phi Phi Dresses: One size fits UK 6-16 due to elasticated design
  • Icon Sets: True to size with structured tailoring
  • Mini Lace Phi Phi: Relaxed fit, available in 3 sizes (XS-M, M-L, L-XL)

Dress Length Guide

  • Mini: Above knee (approximately 83-90cm)
  • Midi: Below knee to mid-calf (approximately 120-130cm)
  • Maxi: Ankle length or floor-sweeping (approximately 140-160cm)

Note: Dress lengths are approximate and measured from shoulder to hem. Actual length may vary depending on your height.

Children's Sizes (Baby Phi Phi & Mini Collections)

Age Height (cm) Chest (cm)
1-2 years 80-92 51-53
2-3 years 92-98 53-55
3-4 years 98-104 55-57
4-5 years 104-110 57-59
5-6 years 110-116 59-61

Still Unsure?

If you need help choosing the right size, please don't hesitate to contact us at contact@alblondon.com. We're happy to provide personalized sizing advice!

Easy Exchanges

Need a different size? We offer easy exchanges within 14 days of delivery. See our Returns & Exchanges policy for details.